Lumo Lab - Branding and Design

/ Engagement & Friction

The opportunity is ripe to build relationships with people but we need to focus more on life, expression and connection.

Outside of your sales team, does your brand attempt to engage new customers in ways that feel human and natural, that articulate a sense of humanity?

La Lumeire / Branding & Launch Campaign

/ Expression & EMotion

Expression is a unique realm of communication that taps into the abstract and complex nature of the human mind.

Emotions are how we process and relate to the world on a human level, and every action has an emotional connection.
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Do you consider emotion to be a vital element to your branding?

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Healthcare
Skincare
Beauty
Dental
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Electronics
apps
Smartphones
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Food
Beverage
Entertainment
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Mining
Energy
Architectural
Renewables
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Defence
Mapping
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Industry
Government
Councils
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BAE systems / AFR MAgazine Insert

Lumo Lab helps brands to connect brand activities to brand building, meaning we set you up by building stronger engagement, and then guide you to take internal steps towards more meaningful connection with audiences.

LumoLab follows a four stage process:

1 / Audit and inquiry

2 / research & Profiling

3 / MEssaging Awareness

4 / Planning and PRODUCTION

5 / Follow up and next steps

Case Studies

> Baker et Chef

> La Lumiere

> Bloom & Grow

> AU Organics

Manjimup / Prospectus Campaign

What do clients say about Lumolab

"Trevor set a high design standard for our global reports, thereby improving our standing among clients and helping us to take our business to the next level."

VCI / Management Consulting

"Trevor’s unique approach is in how he relates to his clients and projects as family. He served an integral role in our branding, design and social media."

Baker Et CHEF / F&B CONCEPT

Colgate / Cavity Awareness campaign

can you share insights into the process?

We place great value into 'what' and 'how' customers learn about a brand.

LumoLab looks at your customer journey - the pathways through a website, or series of marketing and sales processes that lead a person to a decision.

A Strong first impression

In a busy and streamlined reality, you only have few seconds to hatch the curiosity of a person. Strong immediate first impressions of your brand are therefore highly valuable in preventing potential customers from turning away.

touchpoints & building engagement

A brand has many touchpoints in a customer journey- an advert, brochure, or a website being examples. Engagement is your ability to maintain the attention of your audience.

We help brands enhance touchpoints and increase user engagement across the journey - by addressing fatigue and friction at each touchpoint.

brand messaging

A brand needs to have something valuable to offer. In a crowded marketplace, a brand also needs to stand out as unique.

To be compelling, a brand needs 'messaging' that consists of 3-5 statements that perfectly capture your value, uniqueness and conviction.

5 seconds to make an impression

How does a brand make a strong impression within the first 5 seconds?

LumoLab treats a brand like an orchestra. When structure, design, imagery and text are executed with care and precision, a symphony is born.

A brand emerges with a strong presence, which comes from its ability to convey complex and nuanced ideas within seconds.