Case Study

Build a Stronger Presence


In order to launch with its skincare range of microbrands, online retailer AU Organics needed to differentiate itself within the vast ocean of skincare and cosmetics brands.

The AU Organics brand gave a platform for a number of highly regarded, local, certified-organic microbrands to reach overseas audiences, particularly Asian females who prioritise complex daily skin care rituals.

We employed a number of visual elements that communicate purity, respect for science, and oroduct efficacy, to champion these microbrands as a collective.

The objectives

  1. Convey a strong sense of scientific rigor, botanical efficacy, and ecological awareness
  2. Resonate with a mostly female audience between 22-60 years of age
  3. Bolster the capability and credibility of the products
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