At Lumo Lab, we believe in the power of branding in transforming educational experiences for children.
Our journey with Bloom & Grow Education began with crafting an innovation-led brand that resonates with children and parents alike.
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Branding
Brand Messaging and Visual Identity
Bloom & Grow teaches children to harness their curious nature and we built the visual language around curiosity and multi-sensory engagement - which activates the learning process.
The key brand visual of an airline window peering out of a child's study room, captures this idea with playful sophistication, appealing to both young and old.
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Effects
The outcome of the campaign measured in numbers.
32.6 %
More clients
1
Effie award
22 423
Social media likes
322k
Subscribers
3D Graphics and Illustrations for Educational Programs
Studies reveal that learners that are provided with a combination of text and visuals, retain 323% more information than people learning via text alone. Lumo Lab developed these visual devices:
Intelligent use of brand colours and typographic styling to improve student memory retention.
Reusable illustrative dog characters that highlight key insights as student progress though course materials.
Evocative imagery to inspire young learners in story writing, including a 3D Harry Potter-esque castle scene.
Designed acknowledgement letters to each student before exams and at end of terms, via a template system.
Lesson Plans
Bloom & Grow reshapes young mindsets, helping children find success in learning. This brand transformation across three years is a testament to the power of strategic branding in education.
