Industrial Solutions

CLIENT Effective Sealing Solutions

ESS engaged Rejigged studio to develop its new brand messaging strategy and visual system to better reach and connect with higher value clients of industrial sealing solutions.

Lumo Lab developed a visual ecosystem to support the brand's updated messaging strategy.

 

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Brand assets
VIsual Language

The brand needed to speak from a grounded corporate pragmatism, with ESS is also seen as a responsive partner in times of need .

We leaned into the concepts of old fashioned trustworthiness, while enriching this with a modern colour/texture set to signals a readiness for larger profile undertakings.

The result is grounded and yet distinctly refined.

 

TYpefaces

Typefaces were particularly identified, matched and deployed in such a way as to convey a mechanical quality and fresh, forward momentum.

Sample project
Sample project