VISUAL BRANDING / LOGO / STRATEGY / COPYWRITING / PHOTOGRAPHY / Packaging concepts
Engage the Senses
PURITY / REJUVENATION / AUSTRALIAN BOTANICALS
La Lumiere is an Australian-born body care concept, producing traditionally-made soaps from high efficacy Australian botanicals.
The natural fragrance and soothing natural plant oils provide an authentic spa experience that brings about feelings of calmness and rejuvenation,
In establishing the design language we sought to engage the senses by connecting with the natural, the sense of the tactile, of vast spaces, and concepts associated with the Australian wilderness.
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- La Lumiere’s branding needed to appeal broadly to an Asian-based online audience looking for an authentic high quality alternative beyond typical supermarket body care range.
- The skincare/bodycare marketplace is highly competitive, however we sought to leverage an increasing interest in Australian products, by giving the brand a distinctive message - refined, composed and minimalist in approach, but warm in tone.
- We sought to distill the emotion and sensory experience of being lightly whisked away to a fresh morning stroll through an Australian forest - a reflection of the powerfully calming and aromatic notes of the product itself.