Industry Group

careers & Programs

Client Gold Industry Group / Gold Jobs Branding Initiative

At Lumo Lab, we are adept at bridging generational gaps through strategic branding.

Our collaboration with the Gold Industry Group for the Gold Jobs initiative was a venture in redefining the perception of Australia's gold sector, making it more appealing and accessible to the next generation of graduates, experts, and specialists.
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Elevating the Gold Sector Profile

The Gold Jobs initiative aimed to elevate the profile of Australia's gold sector careers, thus requiring a brand that resonates with both the rich legacy and the dynamic opportunities within the industry.

We crafted a narrative that celebrated the past while embracing the future, appealing to a new generation of industry professionals.
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Sample project

Engaging a New Generation

To attract a younger demographic, we focused on showcasing the gold industry as a field of innovation and growth.

The Gold Jobs branding is designed to stand out in a competitive job market.

We ensured that every aspect of the brand digital and physical presence, communicates prestige, opportunity, and innovation.
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2023 Impact Report

The latest GIG Impact Report draws directly on the Gold Industry Group's core brand language, and thus remains visually distinct from the Gold Jobs brand.

Sample project

The report's design injects the well-established corporate tone with fresh energy to properly celebrate the diverse initiatives, vibrancy and connection that the Gold Industry Group is building in and around the industry.

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Sample project