3D visuals transform product, packaging and personality in truly unique ways, that offer greater clarity and distinction to brands.
Lumo Lab integrates 3D visuals to build a world around brands that come alive with texture, form and depth.
3d imagery can increase
audience retention by 62%
audience engagement by 37%
conversion by 40%
C
Product Launch creative Direction
We crafted 3D visuals for Micromine's AI-infused mining resource app that take an innovative leap towards the convergence of mining exploration and AI data insights.
In a report conducted by Forbes, 3D marketing was shown to increase the conversion rate of brands by 40%. Meanwhile 82% of marketers say 3D content as an effective tool for increasing marketing engagement.
external Insights
For 15 years IKEA has built a great majority of its catalogue shots from 3DCG. It now has a library spanning 60,000 objects designed in-house across its decade long transformation process. See video.
This even includes fluffy toys, fibrous fabrics, glassware and room detailing, all created in incredible digital realism as shown below.
Data points
According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.
Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.
As such advertisers are looking for new ways to engage experientially.
A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.
Data points
According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.
Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.
As such advertisers are looking for new ways to engage experientially.
A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.
external Insights
Maze's website shown above brings fresh, thoughtful and understated branding that shows how 3D can take center-stage and how the medium enables sometimes divergent ideas to play together.
