According to a report by IDC, the demand for 3D and augmented reality content to grow at a compound annual growth rate (CAGR) of 65.9% fueled by desire to increase engagement and brand recognition.

Fergus Rooney, the co-founder of AgencyEA, discovered that 89% of ad content is now ignored by consumers. Television advertising has been hurt by the ability to watch shows on-demand and skip ad breaks, while the most consumers have ad-blocking a limitctiveness of online advertising.

As such advertisers are looking for new ways to engage experientially.

A global study by Freeman revealed that over a third of CMOs planned to allocate between 21% and 50% of their budgets to experiential advertising in 2018.