technology &

industrial software

CLIENT Micromine

Micromine's refined branding ecosystem supports effective conversations with prospects and customers.  
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Brand assets
Enhancing brand & Marketing Assets

In stewarding Micromine's brand language, we have worked to refine how the brand is perceived in the marketplace.

Micromine's branding aims to align with its position as a significant player in mining software.
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tech sector branding : a three part exploration

 


Micromine is a well-regarded international company that has received recognition, including BRW Magazine's award for Australia's Most Successful Business Trading Overseas.

Product Launch creative Direction

‍For the launch of Micromine Origin Grade Copilot, an AI-infused mine exploration app, we've expanded the brand's expressive range to enhance engagement.

We developed 3D imagery to reflect the user experience that Micromine has built at the intersection of mining exploration and AI.

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NEXUS launch - Teaser Animation

Lumo Lab created an announcement animation (below) for the launch of Micromine's cloud-based intelligent data repository product, Nexus.

Working within a brief timeframe, we aimed to produce an engaging animation loop.

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Alastri - launch BRochure

Micromine introduced its Alastri product with a brochure (above) designed to inform and engage, highlighting the product's features and design.

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About Lumo Lab

Expert-driven branding, personally delivered.

‍Our mission is to elevate your brand, resonate with audiences and accelerate pathways to strategic outcomes.
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Baker et Chef - Brand Assets - Image

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