A messaging framework is your brand's expressive core.
It's built on insights that help you understand you core audiences - the kind of people are likely to become your brand champions - their mindsets, priorities and attributes - and how you offer value to their lives.
In the best cases, gaining such insights involves getting to know customers within their settings and spaces, and seeing how their lives are impacted by your product and also by other products.
The more deeply you can relate to these people the more a brand is able to better shape and prioritise its actions and underlying messages.
1. Insights that shape what you say and how you show.
2. Features and promises that create residual value to your customers.
3. Structured offering and the deeper psychological considerations that influence behaviour.
Marketing assets like brochures, websites, signage, apps, emails and event platforms engage audiences, leading them along the brand journey.
Decades of research shows that humans make decisions from an emotions - meaning that our conscious buying decisions are shaped by narratives we form in our minds that consist of abstract associations and meaning.
Design's purpose is to shape these association in such a way that feels natural and unforced. It takes the messaging framework and builds out a story or identity around the brand that feels less like a sales pitch, and more like a friend who has your best interests at heart.
At Lumo Lab, our depth of experience means we're equipped to assist well-established businesses to reach new heights of customer engagement.
Our team includes data experts, marketing specialists, animators we can draw on to help brands to carve out positions in the marketplace.
We're adept at positioning brands for a range of messaging outcomes such as global leadership, niche expertise or technological disruption.
We also care about supporting innovative businesses in our communities and we select key projects to nurture each year.
